King of Wake Partners with FUEL TV to Air 2010 Event Series

Orlando, Fla. – The King of Wake – the world’s elite pro wakeboarding series – and FUEL TV – the only network dedicated to the lifestyle of action sports – announced today their partnership to televise the 2010 season of the King of Wake series. FUEL TV has been the exclusive television partner of the King of Wake, since 2007. Each show will cover all the exciting action on and off the water, as the sport’s top pros compete for the ultimate wakeboarding crown in a series points race of eight events throughout the United States to see who rules the wake.

“We’re excited to be supporting the King of Wake series for the fourth year in a row,” said Shon Tomlin, FUEL TV’s Senior Vice President of Programming and Marketing and series’ Executive Producer. “This is one of the most organized, spectator-friendly, and consistent tours in action sports and we are proud to have supported it since day one.  We are also thrilled to have one of the best live event production teams in the business covering all of the action in High Definition.”

Through the summer months, the King of Wake shows will air during Wake Steady, FUEL TV’s wake programming block every Tuesday night at 8:00pm ET/PT, beginning June 29, 2010. The final two stops of the King of Wake series will switch to Monday evenings at 8:00pm ET/PT, beginning October 11, as part of the FUEL TV’s Meet & Brotatoes programming block. Each show will re-air several times on the network.

“We’re stoked on our continued partnership with FUEL TV,” said Sean Dishman, Director of Sales and Marketing for the King of Wake. “The support we’ve gotten from the network has enabled us to expose our brand way beyond the crowds attending the events and really grow the sport around the world.”

TV Schedule

Location                                Event                                                  Airs on FUEL TV

Orlando, Fla.                           Wake Games                                       6/29      8:00pm ET/PT

Acworth, Ga.                          Pro Wakeboard Tour: Stop #1            7/20      8:00pm ET/PT

Fort Worth, Tex.                     Pro Wakeboard Tour: Stop #2            8/10      8:00pm ET/PT

Louisville, Ky.                         Pro Wakeboard Tour: Stop #3            8/17      8:00pm ET/PT

Sparks/Reno, Nev.                  WWA National Championships           9/14      8:00pm ET/PT

Colorado Springs, Colo.          Pro Wakeboard Tour: Stop #4            9/21      8:00pm ET/PT

Knoxville, Tenn.                      Pro Wakeboard Tour: Stop #5            10/11    8:00pm ET/PT

Orlando, Fla.                           WWA World Championships              10/25    8:00pm ET/PT

For information on the King of Wake series, including TV air dates, schedules, tickets, results, standings, photos, videos, athlete bios and more, please visit www.allisports.com.

About FUEL TV

FUEL TV is the action sports lifestyle network for skateboarding, snowboarding, surfing, BMX, motocross, and wakeboarding. Through its original and commissioned series and specials, short-form content, films, and prestigious event coverage, the channel features action sports athletes, emerging musicians, celebrities, and breaking news. FUEL TV was launched July 1, 2003 and is seen in more than 30 million U.S. homes. FUEL TV has networks in Australia (FUEL TV Australia) and Portugal (FUEL TV Portugal) and its content is viewed in more than 50 countries around the world.

About Rockstar Energy Drink

ROCKSTAR is the world's most powerful energy drink. Enhanced with the potent herbal blend of Guarana, Ginkgo, Ginseng and Milk Thistle, ROCKSTAR is formulated to provide an incredible energy boost for those who lead active and exhausting lifestyles - from athletes to rock stars. ROCKSTAR ENERGY DRINK is available in thirteen amazing flavors: Original, Sugar Free, Zero Carb, Juiced Mango Orange Passion Fruit, Juiced Guava, Juiced Pomegranate, Tropical Punched, Punched Citrus, Roasted Mocha, Roasted Latte, Roasted Light Vanilla, Cola, and Recovery. ROCKSTAR ENERGY SHOTS are available in Wild Berry and Tropical Punch flavors. ROCKSTAR ENERGY DRINK is available at convenience and grocery retail outlets across the United States, Canada, Australia, Austria, Belgium, France, Ireland, New Zealand, Japan, Germany, Switzerland, Finland, Spain, The Netherlands, the United Arab Emirates, and throughout the United Kingdom.

About King of Wake

The King of Wake is the world’s elite pro wakeboarding series, attracting the sport’s top athletes from throughout the globe. Over the course of a season, athletes compete for the ultimate wakeboarding crown in a series points race of eight events throughout the United States to see who rules the wake. The 2010 series consists of the Wake Games, the WWA Wakeboard National Championships, the WWA Wakeboard World Championships and all five stops on the Pro Wakeboard Tour. The King of Wake is organized by World Sports & Marketing – the leading wake-events producer since 1988.

About Alli, the Alliance of Action Sports

Alli, the Alliance of Action Sports, is a global business that encompasses national and international action-sports tours and events, multimedia production and a consumer-facing lifestyle brand. The Alliance includes: the King of Wake series, Dew Tour, Winter Dew Tour, China Invitational, Lucas Oil AMA Pro Motocross Championship and Gatorade Free Flow Tour. Alli Productions creates original content, produces and presents content with partners and distributes Alli content through a variety of channels. Alli is owned by NBC Sports and MTV Networks and represents a network of athletes, fans, brands and properties. Its mission is to facilitate the momentous growth of action sports, through competition and lifestyle, for a new generation of fans and athletes.

Michael Weiss

Associate Director, PR

Winter Park, FL 32789

Office: 407-571-4874 | Cell: 407-453-0222

Michael.Weiss@BonnierCorp.com